We all know how important mobile apps have become for any business. Even before the pandemic, we saw that a major chunk of consumers was using their mobiles to access the internet and interact with brands. This gave rise to the mobile app technology. Ever since the pandemic hit the globe and physical distancing and isolation came into practice, mobile apps saw a sudden and rapid rise. People were using mobile apps for everything, whether they wanted to buy groceries, play games, meditate, keep fit, or anything else in between.
Mobile App Statistics
Currently, there are more than 8 million mobile apps in the world. Most of them can be accessed through the Google Play Store or the Apple App Store. We see crazy statistics like
- 21% of Millenials open an app more than 50 times every day.
- More than 90% of the consumer’s time is spent on some app.
- More than 50% of all digital media usage happens through an app.
With these staggering numbers in front of us, we know that the only way we can ensure that our app remains at the front and centre of our customers’ minds and that we increase our app’s reach is through mobile app marketing. Otherwise, we will be among the many businesses that create an app and then wait for someone to come and download it. But it rarely happens.
Mobile App Marketing: When, Where, How?
The question that comes to mind is what is mobile app marketing, when should we start it, and how to market your mobile app.
- Should we start marketing after we are done with the mobile app development phase?
- What are the different methods that we can use to market our apps?
- Where should we market our apps?
These are only some of the questions that make it hard for a business owner to sleep at night.
You have to understand that mobile app marketing is not something that you can start after you create an Android app or an iOS app. This is something that you start as soon as you decide that you want an app for your business. You have to make sure that you get the word out to your customers so that they can anticipate the launch of your app and become your loyal customers.
Mobile app marketing involves a lot of things like identifying your target customers, reaching them through their chosen social media platform, and communicating effectively.
Here we are giving you the step by step guide for mobile app marketing.
1. Determine A Release Date
The first thing that you have to do is to find out when you will be launching your app in the market. Whether you want to create an iOS app or an Android app, you have to know the rules and regulations of the app stores so that you can work accordingly. Planning for the release in advance will help you prepare yourself for the launch as well as any problems that might come in the way.
2. Understand Your Customers
Most companies don’t do market research before creating or releasing their apps. That results in an app that is gathering dust in the app stores without any movement. Before you go ahead and create your app, you have to find out who your customers are, what pain points are your app addressing, and more. If your app is providing the same features as a host of other apps in the market then you won’t be able to solidify your presence. Make sure that you know what your customers want from your app and then build it.
3. Create a Landing Page
Think of ways that you can use to tell your customers about your app. Maybe you can mention it on your website, but will it be enough?
You need to get your customers excited about your app. You need to get them talking to each other and you about your app. One of the best ways to do it is to create a landing page that specifically addresses your app’s features and its launch. You can also launch a teaser video for your app. Once you have the video, you can even use it on social media platforms as an ad. Once you have your landing pages, offer your customers a reward in exchange for their email addresses and let them know the updates about your mobile app.
4. Outreach Initiatives
One of the best ways to promote your app is by collaborating with influencers, other publications, and bloggers. You can contact the influencers and bloggers who are in the same niche as your brand and ask them to send backlinks to you. They can also provide honest feedback about your app. This will greatly enhance your app’s visibility.
5. Promote On Social Media Channels
This one is a no brainer, but it has to be stressed that you must use every channel that you can. These include, but aren’t limited to, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Pinterest, and more. Wherever your target audience exists, you have to ensure that you are sending communications about your app.
6. Create A Content Marketing Strategy
One of the surest and best ways to reach your customers is through your blog. Make sure that you create a content marketing strategy for your app and start on it even before you start building your app. When it is time to launch, you should have a blog that already has relatable and relevant content for your users. You can share the various features of your app, you can talk about the rewards that you will be offering, you can share videos and screenshots, and more.
These are some of the ways that you can market your app and ensure that your target audience not only knows about it but is also excited about it. This way, your app’s visibility will increase and when you finally launch it, there will be people who will search for it and download it.