Building motion graphics and video content into an augmented reality experience can be a really effective way for agencies and brands to utilize the content and internal resources that they already have. Unlike formats with a higher barrier to entry, such as 3D, businesses can still push the envelope without reinventing their content wheel.
Augmented reality enhances experiences by adding virtual components such as digital images, graphics, or sensations as a new layer of interaction with the real world. Contrastingly, virtual reality creates its own reality that is completely computer generated and driven.
Virtual Reality is usually delivered to the user through a head mounted, or hand held controller. This equipment connects people to the virtual reality and allows them to control and navigate their actions in an environment meant to simulate the real world.
Augmented reality is being used more and more in mobile devices such as laptops, smart phones, and tablets to change how the real world and digital images, graphics intersect and interact. It is not always virtual reality vs augmented reality. They do not always operate independently of one another, and in fact are often blended together to generate an even more immersing experience. For example, haptic feedback which is the vibration and sensation added to interaction with graphics is considered an augmentation. However, it is commonly used within a virtual reality setting in order to make the experience more realistic though touch.
Virtual reality and augmented reality are great examples of experiences and interactions fueled by the desire to become immersed in a simulated land for entertainment and play or to add a new dimension of interaction between digital devices and the real world. Alone or blended together they are unquestionably opening up worlds both real and virtual alike.