We are now living in a world where more and more users are going online through their smartphones. They use their mobile devices for browsing, playing games, networking, shopping, and everything else imaginable. According to GlobalStats, around 50% of internet traffic is through mobile devices. That is a huge chunk of consumers.
This means that if you want to target your audience, you have to have a strong presence on mobile devices. This is where mobile apps come into play. You might have a strong website and an ever stronger social media presence, but if you are not using the mobile to attract and connect with your customers then you might find yourself fighting a losing battle against your competitors.
If you are a large corporation, with a marketing budget of hundreds of millions of dollars, you might make up for it from other ways. But if you are a startup, then you don’t have a lot of options. You cannot go for paid marketing as your budget is already tight. Your customers don’t know your name or brand since you’ve just entered the market. This is one of the ways that you can lose a lot of opportunities in the market.
If you are a startup, then having your own mobile app is no more a luxury; it is a necessity. It is vital to your marketing strategies and it is one of the things that can help you compete with the giants and get your share of the pie. Your customers are spending more and more time on apps. If you don’t have an app, you might lose your customers to competitors who do have their app. That is the reason why you must create a mobile app for your brand.
Here, we list down the top 5 reasons why you need a mobile app for your startup.
1. More Visibility
When you are in the beginning phase of your business, everything is about visibility. All your efforts are targeted at making sure that the customers know who you are, where you exist, and how to get in touch with you when they want products or services that you offer. Also, you have to make sure that you keep yourself front and centre in the minds of your existing customers. People are bombarded with around 5000 ads every day. This makes it hard for brands to make their names stick in users’ minds. You need to have a strategy that you can use to make your brand memorable enough so that when they need you, they remember you.
Having a mobile app is a great way of letting consumers know that you exist. Every time they open their mobiles, they will see your app and your icon and it will refresh their minds. Remember that you have to make sure that you use every way to get and sustain their attention. You can contact agencies that build Android apps or iOS apps so that they can create the perfect app for you.
Also, when you are talking about a mobile app, make sure that you don’t develop the same type of app that everyone else has. You have to be unique enough and different enough to leave an impact every time someone opens your app. Talk to the agencies that build iOS apps or Android apps and let them know what you are asking for.
2. Promote Your Products and Services
Obviously, you need the app to promote your products and services. It is not only there for your brand visibility. Your app is the best way for you to ensure that your customers get to know your latest products and services. Notify them of any changes that are happening or new products and services that are coming out. Make sure that when they open your app, they don’t have a hard time finding your products. Keep it user-friendly and super-simple.
This again calls for customization. You can’t get the same type of results if you are working with the same app that everyone else is working with. You have to stand out. You have to make the customer want to interact with you.
3. Boost Your Customer Service
Customers are the backbone of any business. You have to make sure that you gain new customers while keeping the existing ones intact. It doesn’t matter what products or services you are offering, you have to make sure that you are there for your customers. This is the age of personalization, and every consumer wants to be treated differently. Gone are the days when you could have an FAQs page on your website. Now you need a mobile app that gives the customers a means of contacting you no matter what time it is, or where they are.
4. Engage Customers
Mobile apps are the best way to engage your customers and build a relationship with them. Not only can you generate more sales through this method, but you can also increase customer loyalty. Through your mobile app, you can send push notifications to communicate with your customers. You can have a tab that customers can use to contact you and you can answer their queries or handle their grievances. This will increase customer engagement, and that will automatically increase sales as well as referrals and word of mouth marketing.
For startups to survive, they need to integrate the latest technologies to beat the competition and make their way to the top. One of the technologies that startups can leverage is mobile apps. They can connect with the customers, keep them engaged, show them their products and services, and provide better customer support to win their trust and earn their respect.